Sunday, August 30, 2020

PG Museum’s Hardcore Natural History Series takes a Closer Look at the Endangered Monarch Butterfly

In the 1980s, more than 4 million monarch butterflies wintered in forested groves along the California coast.

Pacific Grove, CA, August 31, 2020 — In the 1980s, more than 4 million monarch butterflies wintered in forested groves along the California coast. Today that figure stands at less than 30,000, according to recent scientific tallies.

Monarchs in California have been in decline due to loss of habitat, including destruction of their overwintering sites and loss of both milkweed for caterpillars and flowering resources to fuel migration.

The Pacific Grove Museum of Natural History takes great interest in these famous orange-and-black insects. As part of its Hardcore Natural History series, it will host three upcoming programs devoted to better understanding monarchs, now under government consideration for listing under the U.S. Endangered Species Act.

Led by renowned experts in the field, these virtual programs take place on Sept. 17, Oct. 15 and Nov. 12. Cost is $5 for museum members and $10 for non-members. Those interested may register and purchase tickets here, although to participate they must be registered by 5 p.m. on the day of each event.

Following is an outline of the series:

Planting for Monarchs with Emma Pelton

Sept. 17, 6:30 p.m.

Join us as we speak to Emma Pelton, a senior conservation biologist at the Xerces Society for Invertebrate Conservation. Peloton leads western monarch conservation efforts — including developing best management practices for monarch habitat. She will teach participants what to keep in mind when planting for monarchs, especially around overwintering sites. She is particularly interested in overwintering site protection and restoration in California, and partners with many land managers and community scientists to improve management in these critical habitats. Pelton also serves on the Monarch Joint Venture advisory committee and the AZA SAFE Monarch steering committee.

The Price of Pesticides with Sarah Hoyle

Oct. 15, 6:30 p.m.

Join us for a discussion of recent research on pesticide contamination of milkweed in California's Central Valley. This program will be led by Sarah Hoyle, a researcher for the Xerces Society, who joined scientists from University of Nevada, Reno, in sampling milkweed plants from various landscapes in the Central Valley, analyzing them for pesticide residues. They found widespread contamination of milkweed at levels that could harm monarch caterpillars. Hoyle will review the research and its implications for monarch conservation.

Small But Mighty: Monarch Butterfly Migration and Overwintering with Jessica Griffiths

Nov. 12, 6:30 p.m.

Every fall, thousands of monarch butterflies migrate to Monterey County from all across the western United States to spend the winter clustering together at special overwintering sites. But how do they get here? And why do they spend the winter in certain groves of trees, but not others? How do researchers know where the monarchs come from, or how many there are? Join Jessica Griffiths as she shares what we know and don't know about monarch migration and overwintering, and how we can help protect this magnificent butterfly and its habitat in Monterey County. Griffiths has worked with monarchs on the Central Coast for almost 20 years, in both Monterey and San Luis Obispo counties. Over the years, she has trained hundreds of volunteers — including those from PGMNH — on how to count monarch butterflies, and she is currently the SLO County coordinator for the annual Western Monarch Thanksgiving Count.

For more information visit www.pgmuseum.org.

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
http://www.pgmuseum.org

Balance Physical Therapy Founder Urges us to make Regular deposits into ‘Healthcare Bank Account’

Dr. John Farahmand founded Balance Physical Therapy to help patients improve movement and manage pain.

Salinas, CA, August 31, 2020 - Dr. John Farahmand founded Balance Physical Therapy to help patients improve movement and manage pain. Yet through the years he’s found that his practice plays an important role in preventive care.

Part of the treatment at BPT includes education — helping people heal, grow and feel empowered to build a stronger, more resilient body.

Patient education, especially focused on injury prevention, is a huge element of the practice, effectively helping to reduce return visits.

Farahmand puts the topic into relatable terms.

“I always like to ask people whether they do anything to save for retirement,” he said. “When they answer ‘yes,’ and I ask them why, they say, ‘Well, because I know I'll slow down some day and I'd like to have something put away to draw from.’ ”

Making regular deposits into a “healthcare bank account” can increase long-term wellness and longevity.

“Remember, regardless of how well you take care of yourself, time will force you to make some withdrawals along the way,” said the 46-year-old founder and CEO. “We must invest in the things we want to grow. If you want to have a healthy healthcare balance, start learning to make deposits. It’s really hard to draw from an account with a zero balance.”

Part of the answer involves taking personal responsibility for ourselves.

“Stay mobile and stay fit,” he said. “Everything in your life starts with a healthy body.”

Farahmand loves the philosophy of Hollywood actor Dick Van Dyke, who’s still spry at age 94. His secret? Wake up each day and keep moving.

“I think that is right in line with our slogan at Balance Physical Therapy — Movement is Medicine,” he said. “I believe in that, heart and soul.”

To help relieve stress and stay active, Farahmand offers the following tips:


  • You don't need fancy equipment to work out: Walk, run, bike, garden … just get moving.
  • Disconnect from the outside world periodically by putting down your electronic devices.
  • Find a quiet place and focus on breathing and meditation, even for 10 minutes.
  • Get at least 7 hours sleep; it’s an important way to regain motivation to stay active — and for the body and mind to stay healthy.
  • Hug and touch and snuggle loved ones; it helps release “feel-good” hormones.
  • Drink at least 32 ounces of water each day.
  • Watch the sunset and sunrise, and enjoy nature’s healing powers.
  • Cook your own meals at home.
  • Play games (with grownups and kids) instead of sitting on the couch watching others play on TV.
  • Farahmand likes to say that the most important step you can take toward fitness is the first one out your front door.


“Learn to adapt. We are humans, which means that our superhuman strength is that we are adaptable, we're malleable, we can learn new things,” he said. “We can adapt to new environments and new circumstances. These are certainly new and uncertain times but if you look inside yourself, you'd realize you have a tremendous capacity within you to adapt to anything. And it all starts with the way that you think.”

There are plenty of ways to stay physically active. Walking, gardening or biking all provide great opportunities to burn calories and create wellness.

Just 150 to 300 minutes per week of moderate-intensity or at least 75 minutes of high-intensity aerobic exercise shows substantial health benefits.

If you take care of your body, and keep making regular deposits into your healthcare “bank account,” you may never have to see Farahmand. And that’s just fine by him.

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
https://www.balancept.com/

Friday, August 28, 2020

Goodwill Central Coast Stores in Monterey and Santa Cruz Counties to Help Wildfire Victims By Raising Funds Through Its ‘Round-Up’ Program

Goodwill Central Coast stores in Monterey and Santa Cruz counties will help out wildfire victims by donating all funds from its Round-Up Program in September and October to those who lost their homes and were forced to evacuate.

Salinas, CA, August 28, 2020 — Goodwill Central Coast stores in Monterey and Santa Cruz counties will help out wildfire victims by donating all funds from its Round-Up Program in September and October to those who lost their homes and were forced to evacuate.

Goodwill will match donated round-up funds up to $2,000 per month through this program, which is a way for shoppers to either “round up” their purchase to the nearest dollar or donate a set amount ($1, $3 or $5). All of these options are displayed on the credit card terminal machines.

The round-up funds raised in September and October in Monterey and Santa Cruz counties will go to the Community Foundation of Santa Cruz and Community Foundation for Monterey County’s Fire Relief Fund to aid those affected by the River, Carmel, Lightning Complex, and Dolan fires.

Funds will go to nonprofits and organizations assisting individuals and families with emergency assistance, health and human services, short-term housing/rental assistance, reimbursement of equipment and supplies and other support for affected residents. The fund is a trusted repository for philanthropic assets to be directed specifically for this purpose.

While shopping at Goodwill, don’t forget that your support helps Goodwill organizations change lives by training unemployed or underemployed people for careers in fields such as automotive services, construction, health care, information technology, manufacturing, hospitality and retail as well as in other high-demand industries.

About Goodwill Central Coast
Goodwill Central Coast, a private 501(c)3 non-profit organization, began in 1928 in the city of Santa Cruz and today has expanded into three counties: Santa Cruz, Monterey, and San Luis Obispo. Goodwill Central Coast now employs over 600 people, including employment training professionals, sales personnel, donation center attendants, warehouse and distribution workers, and administrators. Its programs strengthen communities by improving job growth, the lives of individuals and families, and the health of our environment. Each year Goodwill assists more than 13,000 job seekers get back to work and reclaim financial and personal independence. Information: www.ccgoodwill.org.

Note: . Funds from October 21st and November 11th are excluded from the promotion. October 21st is designated to Cookies for Cancer and November 11th is designated to the ALS Foundation.

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
http://www.ccgoodwill.org

Wednesday, August 26, 2020

Gils Basketball Academy Coach Profile Coach Profile Humberto

Two years ago, Humberto Arista retired after 26 years as a firefighter and battalion chief with North Monterey County Fire.

Salinas, CA, August 27, 2020 - Two years ago, Humberto Arista retired after 26 years as a firefighter and battalion chief with North Monterey County Fire.

To send him off, a 9-1-1 dispatcher read the following over the radio: “Chief Arista always demonstrated a sense of deep respect for his community, his department and his family.”


The Salinas resident and 1984 graduate of Alisal High School may have retired at age 52, but his hard work continued. A father of three and husband to wife Martha, Humberto (better known as “Beto”), put his entire focus on family — both at home and on the basketball court as a coach for Gil Basketball Academy.

“Having both played and coached, you realize that sports are a strong base for life,” said Beto, who coaches the GBA varsity girls select team with his wife Martha. “Everything from communication, responsibility, goals, working together and, most important for today’s youth, confidence.”

Beto is a proud father of three children, Adrianna, Mikaela and Noah). Adrianna is currently a Cease Fire Detective, while Mikaela and Noah attend Alisal High School as a senior and sophomore, respectively.

Just as he’s watched his own children grow and mature, he works just as hard to give his players the same guidance.

“You can see as a coach, the growth in all these areas as you work through each season,” he said. “An athlete has a better perspective on the standards and expectations as they carry themselves both on and off the court. “

To Beto, the most rewarding part of coaching is seeing positive growth in the values and direction that you know the young athletes will carry with them for the rest of their lives,” he said. “This has been my mission and reason for coaching and giving back to the community that gave so much to me.”

Coach Beto loves how GBA provides a recreational format that would not otherwise be available to many of the kids that the academy serves.

“There are a number of services that give even the least confident person or the least skilled person a chance to belong to a program that has opportunities for growth,” he said. “The program is set up so there is a sector for beginners to learn the basic fundamentals in a supportive environment. On the flip side, there are players a bit more skilled and there are travel basketball opportunities for them if they are seeking more of a challenge. Either way, there is acceptance at all levels, and that is not available in many places.”

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
https://www.gilbasketballacademy.com/

San Lorenzo Valley Water District Update on the CZU August Lightning Complex Fires Update from The Board of Directors 8.25.2020

As the CZU August Lightning Complex Fires burn within the San Lorenzo Valley Water District, the Board of Directors held a special meeting to evaluate wildfire impacts to the water system and the community.

Boulder Creek, CA, August 26, 2020 - As the CZU August Lightning Complex Fires burn within the San Lorenzo Valley Water District, the Board of Directors held a special meeting to evaluate wildfire impacts to the water system and the community.

At the August 24th ,2020 meeting the Board heard an update from District staff, who have been working tirelessly in support of the emergency response from within the San Lorenzo Valley. The District is working closely with CAL FIRE and other key agencies such as the California State Water Resources Control Board to protect water supply.

The Board President, Steve Swan, expressed gratitude to all first responders. He emphasized, “that our hearts go out to those forced to evacuate their homes and the firefighters, District staff and other essential workers keeping our Valley safe”.

The Board passed a Resolution to declare a water shortage emergency and stop any non-essential water use in order to help firefighting efforts. It directs staff to:

Continue communicating with the public about the importance of conserving water; and
Temporarily shut off water connections to structures where staff observes fire damage, water leaks or water running off the property, and notify customers.

It is also important to continue to conserve water when evacuation orders are lifted and residents return to the Valley.

District Manager Rick Rogers asks the public to conserve water to the maximum extent possible. Follow all “Do Not Drink / Do Not Boil” to be issued for Brookdale north, and other safety notices. Mr. Rogers also asks everyone who hears this message to take it seriously and please talk to others.

The District will continue to update its website & social media platforms with news. To see the most updated information please check our website alert page here or our Facebook page here.

For more information, call (831) 338-2153, or go to www.slvwd.com.

About the District
The San Lorenzo Valley Water District was established in 1941 as an independent special district. The District is governed by a five-member Board of Directors, elected at-large from within the District’s service area. A special district is a local government agency formed by voters to perform a needed service, such as water or sewer. The District’s boundaries comprise approximately 60 square miles and 190 miles of pipeline. The District currently provides service to approximately 7,900 residential, commercial, and institutional connections. The District relies on both surface water and groundwater resources, including nine currently active stream diversions, one groundwater spring, and eight active groundwater wells. The District owns, operates, and maintains two water systems from separate water sources. These sources are derived solely from rainfall within the San Lorenzo River watershed.

The District owns, operates, and maintains a wastewater system in Boulder Creek’s Bear Creek Estates, which serves approximately 56 homes.

Website: slvwd.com
Phone: (831) 338-2153
Fax: (831) 338-7986

Emergency Numbers:
After-hour emergencies: (831) 338-2153

Address:
San Lorenzo Valley Water District
13060 Hwy 9
Boulder Creek, CA 95006

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
http://www.slvwd.com

Tuesday, August 25, 2020

Monterey County Fair Will Go Virtual This Year With ‘Virtual Celebration’ Sept. 3-6, 2020, in Lieu of Cancelled Fair

The Monterey County Fair may have been cancelled this year, but the Fair will go on virtually, with the first Monterey County Fair 2020 Virtual Celebration, set for Sept. 3-6, 2020.

Monterey, CA, August 24, 2020 — The Monterey County Fair may have been cancelled this year, but the Fair will go on virtually, with the first Monterey County Fair 2020 Virtual Celebration, set for Sept. 3-6, 2020.

The virtual Fair kicks off at 4 p.m. Thursday, Sept. 3 with a Drive-In Movie screening of the animated comedy “Despicable Me,” followed at 7:30 p.m. by the classic 1945 film “State Fair,” starring Jeanne Crain and Dana Andrews. Cost is $30 per car per screening.


The virtual Fair continues at 7 p.m. Friday, Sept. 4 with a Drive-In Movie & Concert featuring the 2012 musical comedy “Rock of Ages,” and Journey Revisited, a Journey tribute band. Cost is $75 per car.

Saturday, Sept. 5 features the Kentucky Derby, Drive-In-style, presented by Tachi Palace, from 9 a.m. to 5 p.m. Each vehicle receives a free Kentucky Derby daily program and daily racing form. Machines to place wagers will be available in the arena. Cost is $75 per car. On Saturday night, enjoy the action of Ultimate Bull Fighters streaming from Arcadia, Florida, followed at 6:30 p.m. by the 1994 rodeo movie “8 Seconds.” Cost is $75 per car for this performance.

The final day of the Virtual Fair, Sunday, Sept. 6, features the 2003 Jack Black-starring comedy “School of Rock,” at 7:30 p.m., celebrating Samz School of Rock, with 25% of the proceeds to benefit the school. Cost is $40 per car.

Admission to drive-in events begin one hour before posted time.

To buy tickets, go to the Fair’s website at www.montereycountyfair.com.

Sponsors of the virtual fair include Tachi Palace, Firestone 805, Aspire Health Plan, Anheuser-Busch, Chevrolet of Watsonville, Monterey County Agricultural Commissioner, Boot Barn, Braga Fresh, California Giant Berry Farms, Central Coast Senior Services, Inc., Coastal Tractor, fresh From D’Vine, Pebble Beach Resorts, Misionero, Nutrien, Culligan Water, Mechanics Bank, and Tanimura & Antle.

The El Jefe Tequila bar is conveniently located in the back of the arena for all performances.

For information, contact Monterey County Fair & Event Center at (831) 372-5863 or events@montereycountyfair.com

About the Monterey County Fair & Event Center
The Monterey County Fair & Event Center is a premier event center set on 22 oak-studded acres with ample parking. It is a state-owned multi-use facility that features four large banquet rooms, two outdoor concert venues, and a variety of outdoor and indoor cost-effective sites ideal for all types of events. It is home of the annual award-winning Monterey County Fair, host to many major and private events on the Central Coast, and the site of the Monterey Bay Race Place, a Satellite Wagering Facility.

For more information, contact the Fair Administration Office, at 2004 Fairground Road in Monterey, by calling (831) 372-5863 or go to www.montereycountyfair.com for more information.

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
http://www.montereycountyfair.com

Coach Stories Gary and Rosemarie Musones

Gary and Rosemarie Musones have coached through generations. Even with their own kids now grown and independent, the couple (each in their mid-50s) show no signs of slowing down.

Salinas, CA, August 25, 2020 - When it comes to youth sports, coaches are often chosen from among the most qualified parents. When the kids grow up, those coaches usually hang up their clipboards.

Gary and Rosemarie Musones have coached through generations. Even with their own kids now grown and independent, the couple (each in their mid-50s) show no signs of slowing down.

The son of a Navy veteran, Gary grew up in Seaside playing street flag football and basketball on sloping driveways. Rosemarie graduated from North Salinas High School in 1985.

The couple saw their son and daughter through many teams and seasons, and Gary went on to coach AAU and PAL travel teams before coaching boys freshman and JV basketball at Alvarez High School. He served as assistant coach for Alisal High’s freshman boys basketball team in 2010, where he bonded with AHS varsity coach Jose Gil.

Gary currently coaches the JV girls at Alisal High. In his first year in 2016, the girls won 25 games in a row. Last year the team finished 18-5, earning first place in league.

Gil invited both Gary and Rosemarie to give their time and talent to Gil Basketball Academy, and they have been coaching at GBA for eight years. When not coaching, Rosemarie has worked for the Social Security Administration for 34 years.

“Being part of GBA is rewarding because it gives my wife Rose and I the opportunity to give back to the community,” said Gary, who has worked for the last 32 years in information technology for the County of Monterey. “We help less fortunate kids that grow up on the east side of Salinas.”

Both Gary and Rosemarie love to see their kids improve their basketball skills, but the true joy is seeing them grow up into productive members of society.

“My wife and I have a goal to show and teach these kids with hard work and dedication they can be successful in sports and in life,” he said.

They also get the chance to help Salinas kids see the world beyond their own backyards. “GBA takes some of them halfway around the world,” said Gary.

He remembers taking a 14-under girls team to Reno. “One of the girls asked us if she needed to bring her passport,” he said. “I told her we are just going to Reno, not out of the country! She later earned girls varsity captain last year.”

The biggest reward has been forging bonds with kids and their families.

“Coaching girls basketball, Rose and I have been to a lot of quinceaƱeras, or sweet 16 birthday parties, making new friends,” he said. “Coaching today's youth also keeps us young and it is rewarding when we see our old players and they thank us for all we’ve done for them and become our good friends.”

Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93905
(831) 747-7455
https://gilbasketballacademy.com/